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toggle navigation blog about contact aspects of digital fashion marketing michael voithofer tell me more blog conversions by emotions 21. december 2015 seo facing content 15. november 2015 rising in popularity 28. october 2015 keyword selection 13. september 2015 jump on the blogwagon! 08. july 2015 front page experience 05. may 2015 online fashion cycle 06. april 2015 mobile optimization 30. march 2015 storytelling 23. march 2015 the role of influencer 16. march 2015 how to stand out? 12. march 2015 building a relationship 05. march 2015 physical store 02. march 2015 awful newsletter 26. february 2015 call-to-action 23. february 2015 greedy fashion blogger 19. february 2015 zalando? 16. february 2015 traffic acquisition 12. february 2015 human to human 09. february 2015 the value of video 05. february 2015 selfishness-award 02. february 2015 about -- -- since i realised how vital the fashion industry was for me, i started to strengthen my own talents to develop my profile. accordingly, i did my bachelor in digital communication design to gather knowledge in creating, planning and monitoring digital media-based concepts to implement them in evaluating projects. after my successful graduation, i decided to continue my studies to expertise my skills in the fashion industry. therefore i chose the fashion promotion master in england to increase my employability and further more to focus my interests on the digital sector of the fashion industry. i have done some relevant work experience in the digital marketing field, not only to set myself apart from others, but much more to prove the value of my qualifications and to be sure that it will be the right career objective that satisfy me. contact -- send message © michaelvoithofer.com legal notice legal notice this blog is a private project and if you think that something violates copyrights or if you are bothered about something, please contact me. for e-mails, interviews, collaborations or any other information please write to: [email protected] close selfishness-award 02. february 2015 look what i did! i wrote a post about awful fashion brands, which always talk about themselves on social media. these are ruthless companies, which use their online presence like a machine gun to constantly promote their apparel. yes, i understand the opportunity to run business with it. but sorry folks, you are more like those selfish friends, the ones you don’t want to get involved with, because they only talk about themselves the whole time. it’s not that i want to run rings around you and to be honest; i have no right to do that! but please, let me draw attention to your anti-social content as an outside individual, by praising you for trying to look good. therefore let me introduce the “wbdimmmny-award”, which simple means wuh-be-doo, it’s me, me, me not you . this award is aimed at self-centred social-media brands, because social media it isn’t about numbers, it’s about relationships in the end! we like to get something shareable, such as the funny, clever, ridiculous, dramatic, informative or heart-warming stuff! anything folks, except a dull sales pitch. so for all the nominees out there, please rethink your content strategy, or at least change the way you’re doing it right now. and again, make the best out of it and please don’t take this honour too serious. and here we have our nominee for today with some examples: i grew up with jack&ampjones; , a brand where my mother went to buy all my clothes, because she knew that my brother also liked them. at this time i was not really into fashion. i tried different styles, but was never sure what really suited me. a few years later, more aware of my own appearance and outgrown of my old wardrobe, i scanned their website again, fully surprised that they still produce fashionable apparel. especially from their premium collection i would pick a few items, like this blue blazer with this lovely polka-dotted inside. jack & jones has a respectable following on twitter of about 9,550 followers. after examining their account, i found everything else than shareable content. for instance, the last post shows a dull image combination with an outstanding text in it. (see yourself) it’s this kind of image that will make me scroll through, because there is no breath-taking hook . i’m not sure if someone would like to retweet this sensational post with his or her own followers and of those 9,550, only four rewetted and three liked this post. congratulation folks, what a success! if i were the executive of the social media department, i would definitely take the stairs instead of the elevator, because i would be ashamed! but to be honest, i always take the stairs, because it keeps my body fit! but what really strikes me is that they stick to their message! news, news, news…such an innovative message! however, they deserve credit for using the great charming danish model mathias lauridsen for the s/s 15 campaign. fantastic decision folks, but when i click through the link that takes me to the web shop, i was a little bit unhappy, because i expected to see beautiful visuals from the campaign that attracts me to buy some of the items. but life isn’t always a bowl of cherries, i would say! i understand that brands want to show how amazing they are, but don’t post too much of it! i’m really glad that people like the brand, but all these retweeting nice things, what people said about the brand, has no value for others and it’s incredibly boring for all followers out there. (check yourself how many people liked or retweeted it) now in the end i will stop with my criticism and give a good example for a perfect sales pitch on social media. i found a post with a well-chosen image and a simple question! i also tried to figure out what i would wear. therefore well done, because it was engaging. to summarise, during quiet moments people love to chat about good stuff from social media platforms. therefore it’s so important to deliver them the right hooks. if you look down your stream and you can find selfish promotions about the brand, you are likely on the wrong way! selfishness on social media platforms is like in real life. therefore it is vital to give to get! i know it’s not that easy! but there are some basic questions, which i would consider to create engaging content: is my post surprising? does it make my audience feel happy or excited? would i share the post on my own page? do the images trigger feelings? (thrilling and spectacular) follow me on twitter to get notified of my upcoming innovation posts, or get inspired by pinterest and youtube . close the value of video 05. february 2015 all the fashion brands out there! have you already recognised that people love to watch videos for any occasion on their tiny mobile screens? yeah!?! if not, stop producing what everybody has been doing for the past and harness the hottest trend in digital marketing right now; the power of video content ! the big picture was yesterday! videos get more viral than every dull image before. it's the must have for 2015, because you can come up with engaging storytelling creativity that will show your apparel in an innovative way . i know the gossip about the second largest search engine , but to be honest, the advertisements on youtube are awful! i don't want promotion videos or these 3 seconds trailers, where i have to click to continue. that's why we should pay more attention to the looping-video platform vine ! i can see the millennials drifting there, because the limit of six seconds and the integration with twitter encourages watching. move on folks, it’s going to be the major platform for your fashion promotion, because users can watch your stuff anywhere, anytime, right from their smartphones. you only need the right skills to harness these tiny time-pressed six seconds. to figure out how to use this amazing platform, i investigated thoroughly their current, because once you started to wat

URL analysis for michaelvoithofer.com

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testnew222.blogspot.co.uk
amazon.co.uk
zalando.co.uk
shopstyle.co.uk
stylight.co.uk

Whois Information

Whois is a protocol that is access to registering information. You can reach when the website was registered, when it will be expire, what is contact details of the site with the following informations. In a nutshell, it includes these informations;

Domain Name: MICHAELVOITHOFER.COM
Registry Domain ID: 1878590601_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.ascio.com
Registrar URL: http://www.ascio.com
Updated Date: 2016-09-02T01:10:55Z
Creation Date: 2014-10-02T08:28:10Z
Registry Expiry Date: 2017-10-02T08:28:10Z
Registrar: Ascio Technologies, Inc. Danmark - Filial af Ascio technologies, Inc. USA
Registrar IANA ID: 106
Registrar Abuse Contact Email: [email protected]
Registrar Abuse Contact Phone: +442070159370
Domain Status: ok https://icann.org/epp#ok
Name Server: NS01.ONE.COM
Name Server: NS02.ONE.COM
DNSSEC: unsigned
URL of the ICANN Whois Inaccuracy Complaint Form: https://www.icann.org/wicf/
>>> Last update of whois database: 2017-08-15T06:53:23Z <<<

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  REGISTRAR Ascio Technologies, Inc. Danmark - Filial af Ascio technologies, Inc. USA

SERVERS

  SERVER com.whois-servers.net

  ARGS domain =michaelvoithofer.com

  PORT 43

  TYPE domain

DOMAIN

  NAME michaelvoithofer.com

  CHANGED 2016-09-02

  CREATED 2014-10-02

STATUS
ok https://icann.org/epp#ok

NSERVER

  NS01.ONE.COM 195.206.121.10

  NS02.ONE.COM 195.206.121.138

  REGISTERED yes

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